Your McKinney dental office is invisible on Google Maps. Here's what fixes it.
Dental offices along US 75 all have websites. Most of them look fine. Almost none of them show up for the searches that matter, because a nice website and a findable website are two different things.
McKinney keeps adding neighborhoods on its north and west sides. Those new residents don't have a practice yet. They're choosing one right now. Local SEO is the work that gets your dental office into the map results and the first page for searches in your city. It's not tricks and it's not a monthly report full of jargon. It's a correct Google Business Profile, a website that says clearly what you do and where, reviews that keep coming, and the technical fixes that let Google trust the site. I do the work, I show you what changed, and you see it in the calls.
What this fixes
The three problems I see most often at dental offices in McKinney, and what changes when this is running.
Missing from the map pack
The three-office box at the top of the results gets most of the clicks. Getting in it means a complete profile, the right categories, consistent listings, and reviews. Most dental offices are missing at least two of those.
A website that doesn't mention McKinney
Google can't rank you for a city your site never names. Service pages that say what you do and where, written for patients and not for search engines, fix that.
Reviews that stopped a year ago
A profile with old reviews looks like a closed office. A simple, repeatable way to ask every happy patient for a review keeps the profile alive and the ranking steady.
Everything on this list. Nothing you don't need.
Scoped on the discovery call, built in weeks, not quarters. Run the revenue calculator first if you want a number to anchor the conversation.
- A full audit of your Google Business Profile, your website, and your listings, with a plain-language list of what's wrong
- Google Business Profile rebuilt: categories, services, hours, photos, and a description written for patients
- Consistent name, address, and phone across the directories that matter, and the wrong ones cleaned up
- Service and location pages for the procedures you want more of, written in plain English and tied to McKinney
- Technical fixes: speed, mobile layout, schema markup, and the crawl errors that keep Google from indexing you
- A review request process your front desk can run in ten seconds per patient, plus a monthly check on what moved
Dental search is winner-take-most. The offices in the map pack get the calls, and everyone below them splits what's left. Every month you're not there is a month of new patients who went to the office that was. Those patients bring their families. They stay for years. The gap doesn't close on its own, either. The offices ranking now are adding reviews and pages while you wait, which means the climb gets longer the later you start.
Questions dental office owners in McKinney ask
Straight answers. If yours isn't here, ask me directly.
How long before my dental office ranks higher in McKinney?
Some things move in weeks: a fixed profile, cleaned-up listings, new reviews. Ranking for competitive searches takes longer, usually months, and depends on who else is working at it in your area. I'll tell you what's realistic for your situation before you commit, not after.
Do I need a new website for local SEO to work?
Not always. If the site is fast, works on a phone, and can be edited, I build on it. If it's slow, broken, or locked in a builder you can't touch, I'll say so. The goal is patients calling, not a redesign for its own sake.
Should I run Google Ads instead?
Not first. Ads send traffic to a site and a phone line, and if neither converts, you're paying to lose faster. Get found organically, get the phone answered, then add ads for the searches worth paying for. That's the order that works.
Thirty minutes. I'll show you why the other office outranks you.
A short call, a look at how calls, leads, and follow-up actually move through your McKinney practice, and a plain answer on what to fix first. No pitch deck. No pressure.