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Business consulting FAQ: straight answers.

01 / Getting Started
A full SEO review: how you show up on Google, what keywords you rank for, what technical issues are holding you back. Plus a full Operations review: your top 3 workflows mapped, tool stack inventory, top 5 bottlenecks ranked, quick wins vs. structural fixes. You also get a 30-minute recorded walkthrough call where I explain exactly what to fix first. Everything is delivered in writing. Yours to keep. No contract required.
Under 2 weeks from when you fill out the form. Most are done faster. The 30-minute walkthrough call is scheduled after the written report lands in your inbox, so you have time to review it first.
The initial discovery call and diagnostic audit are complimentary: no hidden fees, no obligation to hire, no pressure after the call. You keep the written report regardless of what you decide. The logic: if the audit is genuinely useful, some people will want to hire me to implement the fixes. That's the business model.
I respond within 24 hours to confirm receipt and ask a few follow-up questions about your business. Then I run the audit: site crawl, keyword analysis, process review. The written report is in your inbox within 2 weeks. After that, I schedule the 30-minute walkthrough call at your convenience.
02 / About the Services
SEO is getting your business to show up on Google without paying per click: free traffic that builds over time. Paid ads (Google Ads, Facebook) deliver faster results but cost money every time someone clicks. Brick by Brick focuses on organic SEO first because it compounds: the traffic keeps coming without an ongoing ad spend. Paid advertising is a strong add-on once the organic foundation is in place.
Expect meaningful movement in 3–6 months for a new or unoptimized site. Some quick wins: Google Business Profile, fixing technical errors, local citations: can show up in weeks. The first 90 days are about building the foundation; months 4–12 are where the compounding starts.
Both options work. If your existing site has a solid foundation, I optimize it: fix technical issues, improve copy, add local SEO signals. If it's outdated, broken, or actively hurting your rankings, a new build may be the better investment. The audit tells you which situation you're in.
It means looking at how your business actually runs day-to-day and finding where time, money, and customers are being lost. Concretely: mapping your top workflows, identifying bottlenecks, documenting processes into SOPs, auditing the tools you're paying for, and designing systems that don't require everything to run through you. The goal is a business that delivers the same revenue with less friction.
It handles tasks your team currently does manually: drafting follow-up emails, routing inquiries, generating reports, scheduling, data entry. The result: less time on busywork, more capacity for work that actually needs a human. I identify the highest-value automations for your business and build them with tools like n8n, Make, or custom AI workflows: every automation tied to a clear time or cost savings.
Yes. All four services are available individually. The free audit helps you figure out which one gives you the highest return first. Many clients start with one and add more as they see results.
03 / Who I Work With
Yes. I'm based in Plano, TX and have a home-court advantage for DFW local search: but all four services work remotely. Operations consulting, AI automation, website builds, and national SEO strategy all apply regardless of geography. Everything is delivered digitally and documented for you to run independently after.
I work with owner-operated small and mid-sized businesses, especially ones with a physical location and a phone that rings, or leads that come in online and need fast follow-up. I spend my days inside the operations of businesses like these, so the patterns are familiar. Whatever industry you're in, reach out anyway. The problems overlap more than you'd think, and I'll tell you honestly whether I'm the right fit.
Yes. The sweet spot is small businesses doing real volume: from a solo trade business to a 50-person operation. Big enough to have real SEO opportunity or ops complexity. Small enough that a lean consulting approach makes financial sense. If you're generating revenue and want more of it, you're a fit.
That's exactly who it's written for. No jargon. Every recommendation is plain language with a clear action attached. The walkthrough call is specifically so you can ask questions, push back, or ask me to re-explain anything. The goal is for you to walk away knowing exactly what to fix: not to impress you with technical vocabulary.
04 / Working Together
Not for the free audit. No contract, no commitment: you receive the written report and walkthrough call regardless. For ongoing engagement work, I use a simple agreement that outlines scope, deliverables, and timeline. Nothing excessive.
Fill out the contact form on the main page: there's a "Something else" option in the dropdown. Or email directly: aamir@brickbybrickops.com. I respond within 24 hours.
Still have questions? Just ask.
Fill out the contact form: the "Something else" option is there for exactly this. I'll respond within 24 hours.