Privacy policy

Who I am

Effective October 25, 2026. Last updated October 25, 2026.

This site is run by Aamir Ali, doing business as Brick by Brick, in Plano, Texas. I am the person who decides how your information is used, and the person who reads what you send. Brick by Brick is a service business that works with clients remotely and at their locations, so there is no public office address. The best way to reach me is aamir@brickbybrickops.com or 972-214-4380.

What I collect

What you give me:

• Contact and referral forms: your name, email, and anything you write in the message. Phone number, business name, or what you are looking for if you add them.
• Newsletter: your email address.
• Revenue calculator: the numbers you enter (for example business type, inquiries, and job value), your estimated results, and your name and contact details if you ask to unlock the full breakdown.
• Website agent: the web address you enter and the results of the check, plus your name, email, and phone if you ask for the full agent report.
• Booking a call: your name, email, and any answers you give on the Calendly scheduling page.
• Emails, calls, and texts between us.

What my tools collect automatically when you visit:

• Google Analytics 4: which pages you view, which buttons and links you click (including phone and email links and form submissions, but not what you type), your browser and device type, your approximate location (city level, worked out from your IP address), and how you found the site. It uses cookies.
• Hosting logs: my host, Vercel, records standard server details such as your IP address, the page requested, the time, and your browser type. This is how any website works, and it helps with security and fixing errors.
• Cloudflare: handles my domain name and email forwarding, so it sees the technical details needed to route a visit to the site and an email to my inbox.

Please do not send passwords, payment card numbers, Social Security numbers, or health information through the forms. I do not need them to talk to you.

Why I use it, and my legal basis

• To answer you and set up a call. You asked me to, so I need your details to do it.
• To do the work, if we work together. That means running the project and handling invoices and records.
• To send the newsletter. Only with your permission, which you give by joining or ticking the box. You can take it back any time.
• To understand and protect the site. Analytics and server logs show me which pages are useful and help me catch errors and abuse. This is my legitimate interest as a small business.
• To follow the law, for example keeping tax records.

I do not use your information to make automated decisions that affect you.

Cookies and browser storage

• Google Analytics sets cookies called _ga and _ga_VN1TVC3MTC. They tell Google Analytics which visits come from the same browser. They last up to two years.
• Calendly may set its own cookies once the booking window opens. Calendly controls those.
• Small notes in your browser (local and session storage, not cookies). They remember things like whether you already saw a pop-up, which view of a card list you picked, and that you already sent me a form. They never leave your browser.
• Google Fonts loads the site's typefaces from Google. That means Google sees your IP address when the page loads.

This site does not use advertising or retargeting pixels today. If that changes, I will update this page first.

To limit tracking, you can block or delete cookies in your browser settings, use a tracking blocker, or install the Google Analytics opt-out add-on. The site works fine without cookies. I do not currently read the browser "Do Not Track" or Global Privacy Control signals, so please use one of those tools if you want to opt out.

Who I share it with

I do not sell your information, and I do not share it for advertising. I only pass it to the services that help me run the site and my business, and only as much as they need:

• Formspree: receives form submissions and emails them to me.
• Calendly: runs call booking.
• Google: Analytics and Fonts.
• Vercel: hosts the site and runs the website check.
• Cloudflare: domain name and email forwarding.
• Unsplash: many of the photos on the site load from its servers, so it can see your IP address.
• My email provider and the other business tools I use to reply to you and keep client records.

I may also share information if the law requires it, to protect people or the site from harm, or if the business were ever sold. Referral introductions are made only with your permission. Your information may be processed in the United States.

Email, texts, and unsubscribing

If you write to me, I write back. If you join the newsletter, you get the newsletter, and every email has a way to unsubscribe, or you can reply and ask me to remove you. On the contact form the newsletter box starts out ticked, so untick it if you only want a reply. I do not send marketing texts. I may text you to answer a text or to confirm a call you booked.

How long I keep it

• Messages and calculator or website agent results from people I never work with: up to two years, then I delete them.
• Clients: for the length of the work, then as long as tax and business records require, usually up to seven years.
• Newsletter: until you unsubscribe.
• Google Analytics: the retention period set in my account, which is never longer than 14 months.
• Hosting logs: kept by Vercel under its own short retention rules.

Your choices and rights

You can ask me to:

• tell you what I have about you and give you a copy,
• correct it,
• delete it,
• stop emailing you, or
• stop using your information in a way you did not agree to.

Email aamir@brickbybrickops.com. I may ask a question or two to confirm it is really you, then I answer within 45 days. If I say no to a request, I will tell you why, and you can appeal by replying with the word "appeal". I answer appeals within 60 days. I will not treat you differently for asking.

Texas residents have these rights under the Texas Data Privacy and Security Act, and California residents have similar ones under the California Consumer Privacy Act. As a small business I may fall below the size where those laws apply to me, but I honor the same requests for everyone, wherever you live. I do not sell personal information or share it for cross-context advertising. If you are in the UK or EU, the same rights apply, and you can also complain to your local data protection authority. In Texas you can also contact the Texas Attorney General.

Children

This site is written for business owners. It is not meant for children under 13, and I do not knowingly collect information from them. If you think a child sent me something, email me and I will delete it.

Security

The site uses HTTPS, and the services I rely on have their own security programs. No system is perfectly safe, so I cannot promise absolute security, but I keep what I collect to a minimum on purpose.

Other sites

Links to other sites, including LinkedIn and my personal portfolio, lead to places with their own privacy practices. Check theirs.

Changes to this policy

If I change how I handle information, I will update this page and the date at the top. If a change matters a lot, I will say so on the site.

Questions

Write to aamir@brickbybrickops.com or call or text 972-214-4380. A real person answers: me.