Paid ads
Paid ads put your business at the top of Google and social feeds in front of people who are ready to buy. Campaigns on Google Ads and Local Services Ads target high-intent keywords, with conversion tracking that ties every dollar to a call, booking, or sale.
What do paid ads do for your business?
Customers ready to buy
Ads reach people actively searching for what you sell, right now.
Every dollar tracked
Conversion tracking ties ad spend to calls, bookings, and sales.
Less wasted spend
Negative keywords, tight targeting, and matched landing pages lower your cost per lead.
Use cases
- 01Google Local Services Ads setup, including the Google Guaranteed badge
- 02High-intent Search campaigns with negative keywords that stop wasted spend
- 03Meta retargeting for visitors who left without calling or booking
- 04Offline conversion tracking that feeds calls and closed jobs back to the ad platforms
- 05Dedicated landing pages and A/B tests matched to each ad group
- 06Reporting on cost per acquisition and return on ad spend, not clicks
Examples by industry
Local Services Ads and Google Search ads for emergency and high-value jobs.
Shopping and retargeting ads that bring back cart abandoners.
Social ads that promote events, specials, and catering.
Search ads for high-intent consultation keywords.
Local awareness campaigns for a grand opening.
How do I get started with paid ads?
- 01Start with a free 30-minute discovery call. You describe how calls, leads, and follow-up move through your business. I tell you where I'd start and what it's worth.
- 02You get a clear, written quote before any work begins. Pricing depends on the scope of the project, so there are no surprises later.
- 03You choose the route, and I build it with you. You work with me directly the whole way through, and you'll know exactly what I'm building and why before I start.
Paid ads FAQ
How much should a small business spend on Google Ads?+
It depends on the scope: your market, your goals, and what a new customer is worth to you. I set a starting budget you can measure, then scale what works.
What are Google Local Services Ads?+
Local Services Ads appear at the very top of Google with a Google Guaranteed or Google Screened badge. You pay per lead, not per click.
Should I use Google Ads or Facebook ads?+
Google reaches people searching right now. Facebook and Instagram build awareness and retarget visitors. Many businesses use both. Whichever you choose, leads from ads need a fast reply, so read my free guide, Speed to Lead.