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SEO

Local SEO (search engine optimization) helps your business show up when nearby customers search Google for what you offer. It covers technical fixes to your website, your Google Business Profile, local listings and citations, and content that matches what people in your city are searching for.

01Outcomes

What does local SEO do for your business?

01

Show up in Google Maps

An optimized Google Business Profile puts you in the local map results, where most local customers choose.

02

Customers without ad spend

Organic search keeps bringing in leads without paying per click.

03

Know what's working

Track rankings, calls, and traffic so you can see the return.

02Where it fits

Use cases

  1. 01Google Business Profile optimization to rank in the local map pack
  2. 02Technical audits covering indexing, crawl errors, site speed, and structured data
  3. 03Service-area pages that rank in every city you serve
  4. 04A review velocity strategy, since reviews drive map rankings
  5. 05Name, address, and phone consistency cleaned up across directories
  6. 06Content targeting the high-intent "near me" and pricing questions customers search
  7. 07AI search visibility: getting cited in ChatGPT, Gemini, and Google AI Overviews
Laptop on a desk showing an analytics dashboard
03Who it helps

Examples by industry

Home services

Rank for “near me” and service-plus-city searches.

Restaurants

Win “best near me” searches and Google Maps results.

Legal and professional services

Rank for practice-area searches in every city you serve.

Retail

Drive foot traffic from local product searches.

Multi-location businesses

Location pages that rank in every market you serve.

04From my own work

Have I built this before?

My SEO audit agent scores a site across 22 technical and on-page checks. This site scores 100/100 on it. See the projects →

05Getting started

How do I get started with local SEO?

  1. 01Start with a free 30-minute discovery call. You describe how calls, leads, and follow-up move through your business. I tell you where I'd start and what it's worth.
  2. 02You get a clear, written quote before any work begins. Pricing depends on the scope of the project, so there are no surprises later.
  3. 03You choose the route, and I build it with you. You work with me directly the whole way through, and you'll know exactly what I'm building and why before I start.
06Good to know

SEO FAQ

What is local SEO?+

Local SEO helps your business appear when nearby customers search for what you offer, in Google Maps and regular search results.

How long does SEO take to work?+

Technical fixes and Google Business Profile updates can show results in weeks. Ranking for competitive keywords usually takes three to six months.

Can you guarantee first-page Google rankings?+

No one can honestly guarantee rankings. I focus on the fixes and content that move rankings, and report the results. For a step-by-step checklist, read my free guide, the Local SEO and AI Search Checklist for DFW.

07Test it yourself
Free tool
Try my free website agent

See how your site scores on findability and local and AI search, in about 20 seconds.

Open it →
08Go deeper

Related reading

Work with me →
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